Intro

In 2013, the CEO of Puratos, Daniel Malcorps, met Raí de Oliveira, founder of the Gol de Letra Foundation and former player of Paris Saint-Germain and the Brazil national football team. During this encounter, the idea arose to set up a Bakery School in São Paulo in the neighbourhood of Vila Albertina, where Gol de Letra had always collaborated with local public schools to offer integral education. It was the start of a fruitful partnership.

In 2014, SENAI (an industry-sponsored expert in technical training) was selected to be responsible for the training of the students. In April 2015, after several visits to the local communities to understand the needs, the Bakery School was opened. It welcomed 24 students, many of them from large families with low incomes. Most students are participating in government income transfer programmes such as Child Benefit (Bolsa Família) and BPC (Benefício de Prestação Continuada), a continuous Cash Benefit Programme.